Adobe Media Encoder 2024 for ipod instal1/18/2024 ![]() ![]() Read more.ĭetermine how email open tracking is used To identify the proportion of email opens per operating system, use this report. ![]() You can view the breakdown of visitors per operating system in relation to the total number of visitors.įor each operating system, you can view the breakdown of visitors per operating system version. To identify the proportion of visitors per operating system and per version, use this report. To gather insights from Adobe Campaign data, you can use out-of-the-box reports: Tips and tricks Measure the overall iOS footprint If these metrics are consistently correlated, then you can improve your triggers with a good level of confidence. We recommend that you explore currently available data and assess the correlation between open rates and other metrics. You can refocus on more reliable metrics, for example, click-throughs, product views, and purchases. Reassess your campaign strategy and performance metricsĪbove all, we strongly recommend that you proactively reassess your campaign strategy and your campaign performance metrics. You can determine whether a gap is due to campaign performance issues or to Apple’s privacy protection functionality. Using this assessment, you can identify potential anomalous gaps and their cause. Include the logs that contain data about the user agent and the operating system.ĭetermine which proportion of your audience uses Apple’s Mail app on an iOS device. Export your tracking logs from Adobe Campaign.Determine whether you use custom profiles tables in addition to the out-of-the-box profiles table ( nmsRecipient). Double-check your active target mappings.Check the duration of the retention period in your campaign instance.Archive your tracking logs beyond the retention periodĪrchive your tracking logs beyond the retention period of Adobe Campaign: For example, you can build KPIs around profiles of persons who use iOS and Apple’s Mail app. You can base key performance indicators (KPIs) on the user agent. Preserve your data and consolidate your current knowledge on devices. Identify the workflows in which email opens are used as a criterion for segmentation, targeting, or retargeting. Assess the impact on your campaign triggersĪssess how these changes affect your current campaign triggers. We strongly recommend that you follow Adobe’s recommendations. What actions should I take?Īpple’s new feature is the shape of things to come in the industry in terms of email privacy protection. In short, segmentation, targeting, and metrics might be affected in your campaigns. For example, you can use email open rates to measure campaign effectiveness and user engagement. You can use this capability not only for targeting and campaigns, but also for metrics. How are my campaigns affected?Īdobe Campaign provides capability to use tracking pixels to track email opens. Basically, senders cannot use tracking pixels anymore to collect information about recipients who have chosen to turn on Apple’s Mail Privacy Protection feature. This app now includes Apple’s Mail Privacy Protection feature. In 2021, Apple introduced new privacy protection capabilities for their native Mail app.
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